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Visual Identity Overview

Each project offers a unique journey to clarity with a different set of deliverables at the end of the process. Below is an overview of the 4 main phases we move through. 


Do you like what you see?

My approach is about a different way of thinking. I highly recommend spending some time getting familiar with my work to see if I am the right fit for your project. ​

  1. Look & read about completed projects

  2. Find me on social media

  3. Read the general T&C’s and FAQ’s


What goals and expectations do you have?

Once we have the green light to move forward we begin getting to know your business and what you want to achieve and who we are talking to.


What to expect:

  • Brainstorm session

  • Define goals for your business 

  • Visual strategy outline


How is this going to look and feel?

We have by now outlined the goals, the target market and an overall visual strategy direction. In this phase we begin the creating and experimenting, developing and refining your visual identity.

What to expect:

  • Concept presentation

  • Feedback session

  • Concept development & refinement


How does this look in real life?

Now it’s time to get your brand out into the world. We deliver your files and tie up any loose ends, ensuring a seamless transition & launch.

What to expect:

  • Supply of files

  • Roll out visuals to assets (e.g. packaging, social)

  • Delivery of printed items and/or digital files

  • Supply of brand book guidelines

How long is the Process?

Visual Identity: 3 -12 months

We value taking time and not rushing aka hustling our way to the finish line. This heavily depends on how many items we are designing, feedback times and every so often *life*. 

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