VISUAL IDENTITY
Your brand already carries purpose. A visual identity makes it visible. At August Eight, we design the logos, colour systems, typography and style guides that turn your vision into a language your audience can recognise and connect with.
WHAT WE CREATE TOGETHER
Your visual identity is the foundation of how your brand shows up everywhere. Our process blends strategy and design so that every element feels connected.
Logo Suite
A flexible system of primary, secondary and mark variations so your business shows up confidently across every platform.
Colour System
A palette that reflects your values and works seamlessly across print and digital for consistency and recognition.
Typography System
Font pairings that express your personality and keep your brand voice clear and readable everywhere.
Style Guide
A practical toolkit of rules for logos, colour, and type so your brand always stays aligned as it grows.
Brand Application
Menus, packaging, signage, social templates and other essentials — tailored to how your business meets its audience.
Why Visual Identity Matters
Your identity is the first impression — it shapes how people remember you and whether they trust you. A clear and consistent visual identity makes your business feel reliable, intentional and aligned with what you stand for.
Our Approach
Visual identities work best when they’re rooted in clarity. That’s why every project begins with strategy — uncovering your purpose, audience and positioning before design begins. We then translate that foundation into a cohesive visual system that connects with meaning.
Investment
Visual Identity Package — Starting at $6,500 AUD
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Complete identity system
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Style guide for consistent use
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5 brand applications tailored to your business (menu, packaging, signage, social templates, etc.)
This is a one-time investment in clarity and connection — giving you a brand identity you can grow with.
Is This Right for You?
This is for small businesses in food, hospitality and wellness who:
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Want a brand that connects, not just gets attention.
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Value strategy as much as design.
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Are ready to invest in consistency and clarity.
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Need a visual identity they can grow with.
Our Process
EXPLORE
We begin by uncovering clarity — purpose, positioning, audience.
This is the Exploration phase where ideas, stories, and goals are mapped.
It’s about conversation and curiosity — observing patterns and identifying the brand’s true opportunity.
BUILD
With direction clear, we translate ideas into tangible creative frameworks.
Here, concepts are systematised and structured — visual strategy, logo ideas and design pathways begin to take shape.
REFINE
The chosen direction is expanded and polished.
This is where refinement, tone alignment and consistency meet craft.
Every detail is fine-tuned to express the brand’s core truth.
RELEASE
Your identity comes alive through application — menus, packaging, signage or social templates.
This is the Release phase: letting the brand circulate into the world, building resonance through real-world touch points.
VIEW OUR PAST WORK
WHAT’S NEXT STARTS HERE.
See how we can work together here