Our Process
Define Direction
We start with strategy — uncovering your purpose, positioning, and audience. This gives us the foundation for every design decision ahead.
Explore Concepts
With clarity in place, we develop creative directions that bring your brand into focus. You’ll see concepts, give feedback, and help shape the identity.
Design Development
We refine and expand the chosen direction into a full identity system — logos, colour, typography, and guidelines
Brand in Action
Your identity is applied to five tailored touchpoints, such as packaging, menus, signage, or social templates, so it comes alive where it matters most.
ALIGNMENT CALL
A 90-minute 1:1 session to get clear on what your brand actually needs.
It’s a space to step back, see things from a different perspective and understand the gaps and opportunities you can’t see from inside the business.
We focus on clarity, connection and direction — not trends or noise.
Who this is for
WHO THIS IS FOR
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Founders who want clarity and a clear roadmap
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People who know how they want their brand to feel but can’t articulate it
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Brands in food, wellness, hospitality or products
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Anyone who is too close to their business and needs an outside perspective
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Businesses who want their brand to feel aligned, not forced
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Teams with in-house designers or marketers who still need direction
If you’ve been circling the same ideas, this gets you moving again.
Investment
Alignment Call — $499 AUD
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90-minute 1:1 session
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Clear direction for your brand and next steps
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Personalised strategy summary after the call
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Recording of the session
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Space to ask anything you’re stuck on
This is a focused investment in clarity and alignment so you can move forward with confidence.
Our Approach
Visual identities work best when they’re rooted in clarity. That’s why every project begins with strategy — uncovering your purpose, audience, and positioning before design begins. We then translate that foundation into a cohesive visual system that connects with meaning, not trends.



What You Get
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90-minute 1:1 Alignment Call (Zoom)
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A personalised strategy summary delivered after the call
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Your immediate next steps — clear and simple
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Brand guidance tailored to your actual goals
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Space to ask anything you’ve been stuck on
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Recording of the session so you can revisit anytime
This session aims gives you the perspective you’ve been missing.

WHAT WE COVER TOGETHER
Clarity on your direction
If the foundation is unclear, everything on top wobbles. We start by identifying what’s misaligned — positioning, offer suite, visuals, tone, customer journey, or brand narrative — and build a direction that’s actually sustainable.
What your brand needs right now
Not every business needs a full rebrand or new offer. Sometimes the fix is simpler: refining your messaging, cleaning your visual system, adjusting a menu, repositioning your offer, or simplifying your website. You’ll know exactly what stays, what goes and what evolves.
Your next steps
You’ll walk away with a plan that makes sense.
No overwhelming 20-step strategies.
Just a tight, direct roadmap based on what your business actually needs.
Space to ask anything
Brand identity, offer direction, visuals, messaging, content, naming, your website, client experience, packaging — nothing is off the table.
This is your space to get honest clarity on the gaps and opportunities you can’t see from inside the business.

WHAT’S NEXT STARTS HERE.
See how we can work together here